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The Illusion of Choice in Consumer Brands

The Illusion of Choice in Consumer Brands

Companies such as Nestlé, Coca-Cola, Kellogg’s, Mondelēz, PepsiCo, General Mills, Danone, and Mars are massive. They each own dozens of brands that dominate certain product categories. Some of you may feel duped that they thought that the brand is small, local, or a special find. That’s a valid feeling.It is also amazing that we can ever make choices of what to buy with so many choices Smile

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About The Author

I worked with various Insurances companies across Switzerland on online applications handling billion premium volumes. I love to continuously spark my creativity in many different and challenging open-source projects fueled by my great passion for innovation and blockchain technology.In my technical role as a senior software engineer and Blockchain consultant, I help to define and implement innovative solutions in the scope of both blockchain and traditional products, solutions, and services. I can support the full spectrum of software development activities, starting from analyzing ideas and business cases and up to the production deployment of the solutions.I'm the Founder and CEO of Disruptr GmbH.

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