Magnum Pleasure Hunt – creative advertising

A nice looking girl that is surely not eating a lot of ice cream :-), but the flash website is amazing (did  say also like the girl??)

The idea behind this ad:

“The internet holds a lot of pleasurable things, but the ultimate pleasure remains eating a Magnum ice cream, now with hazelnut.”

Click on the picture of on the link below to play this little funny and sexy game http://pleasurehunt.mymagnum.com/

Client: Magnum
Agency: Lowe Brindfors, Stockholm
Production: B-Reel
Country: Sweden
Copywriter: Henrik Haeger
Art Director: Patrik Westerdahl / Petter Lublin
Designer: Ellinor Bjarnolf
Strategy Director: Oscar Erlandsson
Sound: Plan8