A HDTV publicity…

What would You do, if you were able to play with:

• 70,000 liters of paint
• 358 single bottle bombs
• 33 sextuple air cluster bombs
• 22 Triple hung cluster bombs
• 268 mortars
• 33 Triple Mortars
• 22 Double mortars
• 358 meters of weld
• 330 meters of steel pipe
• 57 km of copper wire
• A set of buildings in England.

Sony know, an that’s a great publicity of 70 seconds for their Bravia line of TV.

Full BRAVIA Paint Ad (70 seconds) click Here.

 The result is a great publicity but also a waste of resources, time and energy. At one point, I was thinking of a computer trick.

"It took 10 days and 250 people to film. The cleaning took 5 days and 60 people…"