A collaborative development lead to success!

In Praise of Tweaking: A Wiki-like Programming Contest By Ned Gulley, The MathWorks, Inc.
I know something you want to know. But will I tell you? Why should I? What’s in it for me? Internet technology makes the simple act of online collaboration easy, but human nature stubbornly resists change. Why should I collaborate with you? What would convince me to share my ideas with you, given that you might use them to compete with me? In a larger sense, how might we build a system that encourages people to collaborate in, for example, writing useful code? These are some of the questions we have explored with a new kind of open source programming contest.
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To return to our earlier question: why should I collaborate with you? The answer is that I value your opinion. Since your opinion of me depends on the value of the ideas I put into play, I will work hard to give you exactly what you want. Good collaboration environments continuously and generously reward sharing with reputation-enhancing praise. The successful push-pull of collaboration and competition in our contests echoes the popularity of both open source programming and wikis and is certain to find its way into many enterprises as collaborative design becomes commonplace. Read more Here