(Valcourt, Quebec, Canada, May 6, 2006)
Bombardier Recreational Products Inc. (BRP) launches its 2007
all-terrain vehicle (ATV) line-up and re-brands its ATV products to Can
Am. The Can Am name recaptures the spirit of BRP's unequalled
performance, superb handling and advanced design that are unique in the
industry. In June 2005, BRP unveiled its new ATV strategy, shifting its
focus to ATV and powersports enthusiasts.
"We believe the Can Am brand better represents the positioning of
our products in the marketplace and provides the perfect platform to
reach out to and attract powersports enthusiasts," said José Boisjoli,
president and chief executive officer, BRP.
Read the press release here
